McDonald's
Social media management
Client
McDonald's
Industry
Food
Services
Social media
Location
Italy
About
McDonald's is one of the world's most recognisable brands. For two locations in the province of Verona (San Martino Buon Albergo and San Giovanni Lupatoto), we handle social communication with content production designed to speak to the local community.
Challenge & Solution
Challenge
Working with a global brand while maintaining authentic, locally rooted communication capable of generating real engagement with a local audience without distorting the brand identity.
Solution
We developed a content strategy based on native reels for the locations' social channels, balancing McDonald's visual identity with a more direct tone closer to the target community.
The process
Discovery
Briefing · Brand analysis · Roadmap · Moodboard
Strategy
Target definition · Editorial plan · Tone of voice · Benchmark
Production
Filming · Editing · Copywriting · Publishing
Analysis
Monitoring · Reporting · Optimisation · Iteration
Ready to get serious?
Share your current process. We'll help you identify what can be improved, what can be automated, and where new growth can be unlocked.
